ASO: Understanding The Key Factors to App Store Optimization

So your app is finished and now you’re ready to push it to the app stores. A little known fact is that similar to websites, there is an optimization process that you can use to give your app an edge over the competition. Check out an Edmonton App Developers tips on app store optimization and how you can improve the ranking and presence of your app.

As simple as the concept might be of simply filling out the fields to submit to the app store, there are certainly a few tips and tricks to keep in mind when populating the information for what exactly your app is. However, before you fill anything out, you first need to understand the concept.

What is App Store Optimization (ASO)?

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. Similar to it’s counterpart SEO (search engine optimization), ASO focuses on targeted keywords relating to what your app is, what users will search for when looking for your app. The higher you rank for different things, the more users you will attract to your app. The concept of ASO also requires a bit of understanding as to who exactly your target audience is. For example, if you have an app related to bodybuilding, your target audience is likely not going to be as strong in the elderly demographic. By tapping into your target audience, you can know and understand what keywords they are using and what questions they are asking.

According to Forrester, over 63% of apps are discovered through searching. People are actively looking for the newest and coolest apps to download which gives you an advantage when it comes to your ASO. Here are the basic mechanics of ASO with a few tweaks and tips of our own!

Mechanics of ASO


Consider this quote from developer Enola Labs:

People sometimes forget just how important choosing the right title really is. For one, your app title will give you the heaviest search traffic. Second, you don’t want to have to change your title; It’s extra work, updates take time for Apple to process and most importantly it hurts any progress you’ve made in any initial marketing efforts.

What you can pull from this is to lock down your title right away. Keep it simple, to the point, and have your targeted keyword in there somehow. Do some research on what your keyword is with the heaviest search traffic, and choose that one to include in your title. Remember that changing your title will only hurt you especially as you gain popularity through word of mouth. If your title changes, people may no longer be able to find your app.


Keep your features short and to the point, usually in a bullet point form. These give the user the information they need in the best way and helps them decide whether or not they will download the app.


This can be one of the most useful bit of homework you have. You need to do research on what keywords your target audience is searching for. You need to have keywords that are relevant, and relate to your application and its functionality. Use tools like Google Keyword Planner, and monitor what sort of keywords your competition is going after.


Attention to detail is everything, and nothing deters people more like poor quality screenshots. Make sure your screenshots are clear, communicative, and super high quality. Consult your Edmonton App Developer on this and make sure you’re satisfied with what screenshots are being submitted.


There is nothing crazy complicated here or out of reach of common sense and a good marketing plan. However, so many good apps fail to simply take the extra time to do their homework and optimize their app for success. This only takes a little bit of time and can only help your app as you continue to grow and develop it. If you need help with the Edmonton app development portion of your app we can definitely help you out there. Visit the Contact section of the site and our team would love to chat with you about your potential app idea. Remember, we don’t just build apps, we build businesses!