December means its time to start planning for the holidays, making shopping lists, and hopefully… adding a few new twists to your mobile app. We as an Edmonton App Developer know that taking advantage of events and holidays can give your app a bit of a boost. Here are a few ways you can prep your mobile app for the holidays with your Edmonton App Development team:
This time of year can bring a huge spike in downloads for app owners everywhere… if done correctly that is. The trick is to find the right inspiration without overdoing it. Tap in to your users festive nature and sweeten the deal in your app! Check out a few tips from our Edmonton App Development team.
There is a fine line here between getting into the holiday spirit, and overdoing it completely. By giving your app a holiday makeover, you add a fresh look to your app that intrigues existing users to come back and see what’s new. Here are a few ideas:
- Update your home screen background to include Christmas themed decor
- Change your icons to match the festive theme
- Customize headers, fonts, and other typography sections with subtle yet fun changes
You want users to engage with your app as much as possible, so why not create a loyalty program. Set up tasks, milestones, or checkpoints that earn collectibles that can be cashed in for prizes, discounts, and more. Creating this fun system will spike engagement since it’s time sensitive.
If you haven’t set up an initial system to collect users emails, you need to get on that. Assuming you have, send out a mass promotional email outlining the new changes, offers, and more that users can discover inside of your app. Although this can be a good piece of information to try any time… It can definitely help to reinforce your Christmas promotion and increase engagement.
Contests and Giveaways
Who doesn’t like free stuff? Hold a contest within your app that’s centered around them using it. Skip The Dishes for example just ran a Movember contest requiring you to order a meal through them, then using that meal to make a fake mustache for yourself that you sent a picture of as an entry into the contest. The results were fantastic, fun, and saw a huge spike in engagement in their app and social media channels.
Soon if not already, we will see our Facebook timelines fill with holiday themed ads and sponsored material from every page, app, and product. Why not tap into this craze and offer some sort of incentive to download your app in the form of advertisements. Even a simple Christmas themed sale within your app could be enough to spark attention and get people engaged, downloading, and purchasing. This could also be the time of year to promote normal Christmas themed products and gift cards to assist potential buyers in holiday shopping through your app. There’s many ways to get involved in the Christmas craze in the app development world! Consult with your Edmonton App Developer regarding the best practice for your app.
Hopefully this has sparked a bit of creativity on how you can get your app involved in the Christmas season. If you’re interested in chatting more about app development, or would like advice on how to get your app ready for the Christmas season, visit the Contact section of our website. Our Edmonton App Development team would love to chat about how we can turn your app idea into a reality. At Vog, we build more than apps, we build businesses.