How In-App Purchases Can Boost Your Business

Gone are the days of cash and cheques; a new payment trend is on the rise and will only continue to gain popularity as time goes on. Our Edmonton app development team has a few ideas to help you understand the future of in-app purchases and how the m-commerce is changing the way we do business. Imagine thinking of the perfect gift, going to the store, only to find the item you want is sold out. No need to wait for it to come back in stock though, you can just hop onto the store’s website, order your item and even have it delivered right to your door. Nowadays, mobile payments are taking the world by storm, and it’s importance in our future of business is not to be ignored.

Build Your App For The Future

It’s a good idea to build your mobile app with modernized features. Now, this isn’t saying you need to create the latest technologies or come up with new features, just pay attention to the ones making waves in the digital world. E-Commerce and now, M-Commerce, are two really important trends to latch on to. Giving your consumers the option to purchase their items online, or even better – through your mobile app – will set you ahead of your competitors that do not offer this feature. Even with the holiday season looming, trends are focusing more and more on digital purchases, hence the introduction of “Cyber Monday” in conjunction with the ever-popular “Black Friday” holiday sales. More and more businesses are opting for a way to incorporate in-app purchases everyday. Capitalizing on significant trends will not only help to push your business revenue upwards, but it builds customer loyalty by creating a seamless purchasing environment.

Utilize Emerging Technologies

Our app development team has seen an increase in these types of features recently and it’s proving to be very useful for businesses. There are a few different ways to utilize these proactively:

  • NFC (Near Field Communication) This technology allows you to pay with your mobile device, such as with Google Wallet or Apple Pay. By offering this type of payment option to your customers, you are showing them that you are on board with the digital era, creating a level of trust and steadfastness.
  • QR Codes Scanning a QR code to unlock certain promotions or details about your products can entice your customers to explore your brand and products even further.
  • Location-Based Advertising Allowing your app to access device data can open a whole new realm of possibilities when it comes to mobile advertising. In the retail industry, this feature has proven to be very successful in reaching out to their target markets and driving sales upwards when these consumers are in close proximity to stores. In addition, another feature that is attached to GPS data is utilizing push notifications, you can read more about that here.

M-Commerce: The Future Is Now

With mobile usage at an all time high, the time to think about m-commerce and mobile payment options is now. Simplifying the purchasing experience, suggesting similar or complimentary items to ones that they’ve recently purchased, and sending order confirmations that may include discounts on their next purchase are all examples of how to properly and proactively gain consumer loyalty. If you’re interested in discussing a new, or updated app for your business, visit the contact section of our website! We would love to discuss how we can turn your app idea into a reality. At Vog, we build more than apps, we build businesses.

Source: https://www.forbes.com/sites/forbesagencycouncil/2018/10/26/is-your-brand-ready-for-the-m-commerce-shift/#590765937a33