Social Media Monitoring Done Right: Part 1

How can social media monitoring lead to higher engagement and sales for your business? Our Edmonton App Developers are here to help with some specific tips on how to manage your social media networks properly and find out how to use them to elevate your social following and ultimately your revenue.

First things first, let’s take an in-depth look at what social media monitoring entails. Active social listening means that you need to take an active part in the online discussions surrounding your business and brand. Conversations on social media platforms provide insight that may not be found otherwise. Gone are the days of focus groups and more modern tools like user feedback and online chat threads are being used for more than just rants and raves. In the first part of this two-part series we will take a look at some of the best ways to monitor your social media channels to keep track of what is trending, what problems need to be solved and how to have the best online presence in your field. Not only can this option help you find some helpful insights to your own products and what’s being said about them, but it give you the opportunity to monitor what’s being said about your competitors as well.

1. Using Analytics Properly: The best place to start with social media monitoring, is to gain an insight tool. Our team of app developers use a great software called Sprout Social which allows you to not only manage, schedule and tailor your social media posts, but it’s also a great way to gain insights through keyword searches, trending topics, measuring consumer reach and so much more. There are many helpful programs out there and the best way to figure out which one will work best for your company is to conduct research to identify which one will work best for your visions and goals for your company.

2. Monitor Your Competitors While You’re At It: Now, we aren’t saying you need to replicate what your competitors are doing, but it’s definitely a good idea to keep tabs on what is working and what s not for them. That way, you can see where you could pick up where they are falling short. Not only does this show drive and commitment to being the best in your field, but it shows your consumer that you have their best interests at heart.

3. Be Active on Your Social Media Channels: Imagine a customer walking into your store, looking for help with a specific product but there is no one to talk to. This is not the customer experience you want in real life, so why not take steps to avoid this within your online experience as well? With the use of such sources like Google Analytics, it’s so easy to set up keyword alerts and gives you the ability to track reviews, conversations and so much more when it comes to mentions of your business or products.


These first few ideas are just the beginning of capturing the power of social media monitoring for your business. Check out our next post for more ideas for creating the very best online presence for your brand, engaging new users and reaching out to existing customers to increase loyalty. Do you have a great app idea, or want to refresh your existing mobile app? If you’re interested in speaking further with our Edmonton App Development team, visit the Contact section of our website, we would love to discuss how we can turn your app idea into a reality. At Vog we build more than apps, we build businesses.


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